A scalable open-source solution to boost awareness and recruitment.
As a result of the exponential growth of AAA game development, Massive Entertainment created The Snowdrop Engine with the specific need in mind to do things better, not bigger. Snowdrop is a game-agnostic engine, developed to become a future-proof piece of technology, and has been used to create games like “Tom Clancy’s The Division”, “South Park: The Fractured but Whole”, “Mario + Rabbids: Kingdom Battle”, and “Starlink: Battle for Atlas”.
With a strong, first-class engine like Snowdrop, Massive Studio creates value for their customers and increases the possibilities for future projects. Therefore, Massive needed a simple, high-quality website to help increase internal and external awareness about Snowdrop and its potentials. Another goal was to generate more traffic to their career site for recruitment.
With a team of two web developers and a visual designer, kickstarted the project with two design workshops – one for problem framing, and one solution-oriented. Through close collaboration, a strong, scalable website was successfully launched within a short time frame.