Introduction
Are your digital products not generating the expected value? Do you have more digital products in the pipeline than you can realise? Are you struggling to get your products in the hands of your customers? If your answer is yes then read on to get some insights on how to succeed on your digital journey.
The digital landscape is constantly changing and as the changes sweep over the lands no area of business is left unaffected. Over the last decades we have all witnessed the rise of the tech giants and numerous disruptions of old business models, products and services. As the landscape changes so do our behavior and expectations and today the competition for customers is very much happening through digital channels. With the rapid evolution and availability of technology companies have to take advantage of the new opportunities. Companies have to get on the train unless they do not want to be left at the station.
Why are your digital products important?
One of the immediate benefits of digital products is a better and more coherent customer journey with channels for collecting data and gaining business insights. At Jayway by Devoteam (Jayway) we have experienced the increased focus on digitalization of products and services. Both from companies with strong digital offerings and from companies where digital products traditionally haven’t been part of the core offering. Digital products can be at the core of your business or play a supportive role in strengthening your overall value proposition. Whether your company is in retail, selling memberships or working in the intersection between hardware and software, your digital products and your ability to deliver them are to an increasing degree what will set you apart from your competitors.
Follow our series of articles on creating successful digital products
During the years we at Jayway have learned a trick or two. In this series of articles we will share some of those with you. Creating successful digital products is a complex endeavour and in the next few weeks we will enlighten some different aspects of succeeding with your digital products.
We cannot wait to share our insights and hope you will read more in the coming weeks.
About Jayway. Jayway is a Scandinavian based design driven software studio with more than 20 years of experience in developing digital products for an international client base. We have a proud history of being early adopters and we assist our clients in converting their strategic goals to digital solutions. We have hundreds of apps and web solutions under our belt and have delivered more backend services than we can count. This is the first blog in a series of five, where we share some of our experience in making successful digital products.
